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Part 2 Story Wars: The Hero's Journey and The Brand Gift
Part 1 Story Wars: Four Competing Brands in Smartphone Category
Nokia: From Fame to Lame, Now Set for a New Game
Chapter 11: Engagement Marketing for Brand Affinity
Chapter 10: Omni-channel Marketing for Brand Commitment
Love Card - Human Values and Content Marketing
Chapter 9: Content Marketing for Brand Curiosity
Chapter 8: Human-Centric Marketing for Brand Attraction
Chapter 7: Industry Archetypes and Best Practices
Marketing 4.0 in the Digital Economy