Part 1 Story Wars: Four Competing Brands in Smartphone Category
With the customers getting even more mobile accompanied by an increase in demand for smartphones, thereby tightening up the competition in the industry, our group chose smartphones as the product category to examine.
Smartphones are cellular telephones with an integrated computer and other features that are not originally associated with telephones, such as an operating system, Web browsing, and the ability to run software applications.
The presentation below shows four specific brands under the smartphone category. Apple is considered as the market leader in the industry, challenged by Samsung, followed by Huawei, and niched by Oppo.
Apple thinks different and innovates with perfection, uniqueness, and richness as the key values that drive success for the brand.
Samsung’s achievement in providing the customers with wide variety of phones that suit their every need was made possible by the brand’s wholeness, richness, and playfulness.
Huawei with its ultimate performance is continuously projecting beauty, unveiling the truth, and standing for uniqueness in order to make sure that its brand can keep with the latest trends for its customers.
Oppo captures the real you with its beauty, perfection, and truth that is aimed to provide the most realistic and splendor appearance of its customers.
Below is a detailed presentation of the aforementioned points:
