Part 2 Story Wars: The Hero's Journey and The Brand Gift
#DigitalMarketing
Part 1 Story Wars: Four Competing Brands in Smartphone Category
With the customers getting even more mobile accompanied by an increase in demand for smartphones, thereby tightening up the competition...
Nokia: From Fame to Lame, Now Set for a New Game
Ask any adult or teen today what phones people used to have 10 years ago and you will be surprised that all their answers would be very...
Chapter 11: Engagement Marketing for Brand Affinity
Engagement marketing is about using strategic and resourceful content to engage people and create meaningful interactions over time. It...
Chapter 10: Omni-channel Marketing for Brand Commitment
Omni-channel marketing is a practice of integrating multiple channels to create a seamless and consistent customer experience. Starbucks...
Love Card - Human Values and Content Marketing
In order to successfully catch the attention of customers, brands must not only rely on its ability to perform of what it is supposed to...
Chapter 9: Content Marketing for Brand Curiosity
Content marketing is not an ordinary piece of content. It is not a marketing using heavily-loaded information printed on brochures. It is...
Chapter 8: Human-Centric Marketing for Brand Attraction
In today’s Digital Era, a growing number of people is giving importance for human centricity of brands and products. Customers are...
Chapter 7: Industry Archetypes and Best Practices
Customers normally behave differently depending on what type of good they are buying and in this sense, the customer’s path-to-purchase...
Marketing 4.0 in the Digital Economy
Advancements in technology disrupt the way people live. It affects different aspects of the society including how businesses market their...
