Love Card - Human Values and Content Marketing
In order to successfully catch the attention of customers, brands must not only rely on its ability to perform of what it is supposed to perform but to also exhibit human characteristics. Customers become more attracted to brands that are seen to exhibiting the same values that they have. Prudential Life was able to successfully bridge the gap of tapping customers’ attention by showcasing how it values human connections especially in the concept of love and family. Marketing a life insurance in itself is very hard to do since most people find it unnecessary for them to avail but through the Love Card advertisement of Prudential Life, it portrays the need of availing such product without directly saying it customers but instead letting them feel how valuable it can be for them.
