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![Part 2 Story Wars: The Hero's Journey and The Brand Gift](https://static.wixstatic.com/media/43d39a_6404e61444074f26b4851abdc36f7ce6~mv2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/43d39a_6404e61444074f26b4851abdc36f7ce6~mv2.jpg)
Part 2 Story Wars: The Hero's Journey and The Brand Gift
#DigitalMarketing
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![Part 1 Story Wars: Four Competing Brands in Smartphone Category](https://static.wixstatic.com/media/43d39a_052ca21dc73a495fa01da0dd76e56f45~mv2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/43d39a_052ca21dc73a495fa01da0dd76e56f45~mv2.jpg)
Part 1 Story Wars: Four Competing Brands in Smartphone Category
With the customers getting even more mobile accompanied by an increase in demand for smartphones, thereby tightening up the competition...
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![Nokia: From Fame to Lame, Now Set for a New Game](https://static.wixstatic.com/media/43d39a_a312db93b47445de9cd07c6720df00ed~mv2.jpg/v1/fill/w_319,h_240,fp_0.50_0.50,q_90,enc_auto/43d39a_a312db93b47445de9cd07c6720df00ed~mv2.jpg)
Nokia: From Fame to Lame, Now Set for a New Game
Ask any adult or teen today what phones people used to have 10 years ago and you will be surprised that all their answers would be very...
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![Chapter 11: Engagement Marketing for Brand Affinity](https://static.wixstatic.com/media/43d39a_259b53041e3245a8b4681460e87febdb~mv2.jpg/v1/fill/w_319,h_225,fp_0.50_0.50,q_90,enc_auto/43d39a_259b53041e3245a8b4681460e87febdb~mv2.jpg)
Chapter 11: Engagement Marketing for Brand Affinity
Engagement marketing is about using strategic and resourceful content to engage people and create meaningful interactions over time. It...
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![Chapter 10: Omni-channel Marketing for Brand Commitment](https://static.wixstatic.com/media/43d39a_6c505d84cd0f490bb9d46ca480776cd0~mv2.jpg/v1/fill/w_310,h_163,fp_0.50_0.50,q_90,enc_auto/43d39a_6c505d84cd0f490bb9d46ca480776cd0~mv2.jpg)
Chapter 10: Omni-channel Marketing for Brand Commitment
Omni-channel marketing is a practice of integrating multiple channels to create a seamless and consistent customer experience. Starbucks...
![](https://img.youtube.com/vi/K--SJobaZgg/mqdefault.jpg)
![Love Card - Human Values and Content Marketing](https://img.youtube.com/vi/K--SJobaZgg/mqdefault.jpg)
Love Card - Human Values and Content Marketing
In order to successfully catch the attention of customers, brands must not only rely on its ability to perform of what it is supposed to...