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Nokia: From Fame to Lame, Now Set for a New Game
Ask any adult or teen today what phones people used to have 10 years ago and you will be surprised that all their answers would be very...
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Chapter 11: Engagement Marketing for Brand Affinity
Engagement marketing is about using strategic and resourceful content to engage people and create meaningful interactions over time. It...
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Chapter 10: Omni-channel Marketing for Brand Commitment
Omni-channel marketing is a practice of integrating multiple channels to create a seamless and consistent customer experience. Starbucks...
![](https://img.youtube.com/vi/K--SJobaZgg/mqdefault.jpg)
![Love Card - Human Values and Content Marketing](https://img.youtube.com/vi/K--SJobaZgg/mqdefault.jpg)
Love Card - Human Values and Content Marketing
In order to successfully catch the attention of customers, brands must not only rely on its ability to perform of what it is supposed to...
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Chapter 9: Content Marketing for Brand Curiosity
Content marketing is not an ordinary piece of content. It is not a marketing using heavily-loaded information printed on brochures. It is...
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![Chapter 8: Human-Centric Marketing for Brand Attraction](https://img.youtube.com/vi/7kAOvTFA5rs/mqdefault.jpg)
Chapter 8: Human-Centric Marketing for Brand Attraction
In today’s Digital Era, a growing number of people is giving importance for human centricity of brands and products. Customers are...