The 54Ps in Marketing - part 2
Continuing the discussion of the 54Ps of Marketing . . .
The second tool is called Taking the Pulse and the Ps under this group are the following:
23. Period
24. Pre-Sale
25. Partnership during sale
26. Post-sale
27. Past – time frame to be considered in plans
28. Present – time frame to be considered in plans
29. Projected Future – time frame to be considered in plans
Next is the third tool called the Thermometer and the Ps under this group are the following:
30. Point of Comparison – helps the customer position his mind
31. Points of Parity
32. Points of Difference
33. Paint/Project
34. Picture
The fourth tool is called the Eye Test and under it is:
35. Perspective of 3Cs - customers, company, competition
Fifth tool is known to be Ask Questions and the Ps under this group are the following:
36. Probe Why
37. Protect customers versus “bad” brands
38. Prevent loss of sales, share, or profit
39. Prolong product life cycle
40. Preserve preferred brand status
Under the sixth tool are the following Ps:
41. Philippine X-ray
42. Poor
43. Patient
44. Perseveres/Resilient
45. Puso
46. Pamilya
47. Pananampalataya
Lastly, the Ps under the seventh tool are the following:
48. Prescription
49. Plan the next action
50. Promise by the brand
51. Personal promise by the one talking to the customer
52. Professional promise of the company/brand
53. Performance vs customer expectation
54. Perceived net value – benefit versus value
