Chapter 11: Engagement Marketing for Brand Affinity
Engagement marketing is about using strategic and resourceful content to engage people and create meaningful interactions over time. It...
Chapter 10: Omni-channel Marketing for Brand Commitment
Omni-channel marketing is a practice of integrating multiple channels to create a seamless and consistent customer experience. Starbucks...
Chapter 9: Content Marketing for Brand Curiosity
Content marketing is not an ordinary piece of content. It is not a marketing using heavily-loaded information printed on brochures. It is...
Chapter 8: Human-Centric Marketing for Brand Attraction
In today’s Digital Era, a growing number of people is giving importance for human centricity of brands and products. Customers are...
Chapter 7: Industry Archetypes and Best Practices
Customers normally behave differently depending on what type of good they are buying and in this sense, the customer’s path-to-purchase...
The 54Ps in Marketing - part 2
Continuing the discussion of the 54Ps of Marketing . . . The second tool is called Taking the Pulse and the Ps under this group are the...
The 54Ps in Marketing - part 1
Most of us are familiar with the four fundamental Ps in marketing such as Product, Price, Place, and Promotions, but in today's lecture...